Insights / Resources / Guides
Some of my thinking about and free resources on community strategy, community building, community management, community led growth and community monetisation.
I co-authored the Community Based Marketing best practice guide and you may have seen my Periodic Table of community strategy.
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Meet the Community Builders - Ed Giansante - Head of Community - Persona
Ed Giansante is Head of Community at US-based software company Persona. He shares his insights about community strategy, building community, community tech stacks and the ingredients of successful communities.
What is social rewilding and why does it matter?
What is social rewilding? And why should we take notice of our changing relationship with technology?
Community-driven social platform Reddit announces record growth and profits
Community-powered social media platform Reddit posts record growth and profitability in Q3 2024.
Resource: State of Community - How Gen Z is disrupting the industry of influence
The State of Community - How Gen Z is Disrupting the Industry of Influence. More generational community research data for business leaders and community professionals.
Resource: Community Leaders Survey 2023
The 2023 Digital Community Leaders Survey adds to the community benchmarking data available to business leaders and community professionals.